Six ways to save money

OK, you’ve finally decided to create/update your website/brochure/business card/sales sheet/whatever. Maybe you’ve already contacted someone like me – or even me – to help you.

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It’s OK to start a sentence with And, But or So

I remember Mrs. Bishop, my third grade teacher, telling the class that we could not, under any circumstance, ever start a sentence with “and,” “but” or “so.”

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Worried about ending a sentence with a preposition?

There are 150 prepositions in the English language and my fifth grade teacher, Miss Tyron, made us memorize most of them.

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drug-topics-logo-framedShould you establish a medical marijuana dispensary?

December 13, 2013
(Name withheld. Published in Drug Topics and Modern Medicine}

I know the exact moment my inner entrepreneur roared into life. It was Sunday evening, Oct. 21, 2012. I was watching a segment on 60 Minutes about the medical marijuana industry in Colorado.

I’ve been interested in the medicinal benefits of botanicals since learning about them […]

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samples-websiteswebsites

Most people scan a website for few seconds. If they don’t see what they’re looking for right away, they click away. Your website has to capture your visitors’ attention immediately. Let them know how they benefit from what you do. And because your site reflects what you’re like to work with, make sure it’s easy to navigate. The content must be informative, objective, brief and free of jargon. And the grammar has to be perfect.

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colorado-brochurebrochures

Brochures serve as tangible and easy-to-share introductions and leave-behinds. They represent you and need to be attractive, informative and printed on good paper stock. They also need to match the look and feel of your other promotional materials.

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samples-enewsletternewsletters

The challenge is to get people to read and respond to your electronic and/or print newsletters in a timely fashion. Your newsletters must reflect and reinforce your organization’s values without being pedantic or dull. I engage readership with easy calls to action, useful content, good graphics and an inviting layout. I use a conversational journalistic style and pepper the copy with human-interest stories.

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samples-news-releasenews releases

Media releases and advisories have to be about something newsworthy — which is not as easy as you may think. Make sure it’s easy for media people to access your logo and photos with captions and credits — usually from your website. Be willing to spend money and time to jumpstart and develop your distribution list of online and print outlets, publishers, reporters, writers, editors and bloggers. I like to work with Business Wire, which I also use as a clipping service.

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samples-dvdsvideos

YouTube and Google are the two top search engines, giving you global reach. Stand out with an imaginative approach, a good story, and excellent production values.

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email-1direct (and email) marketing

Direct mail, direct response and email marketing all require the same elements — a good offer, a good list, a good call to action — and a good way to measure success.

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samples-speech-writingspeeches and presentations

I start speeches with the take away and work backward — what do you want this particular audience to do, feel and understand? I conduct audience audits to find out what the listeners care about, what they already might know and the best way to approach them. I check on mikes, computer hookups, presentation equipment, the room layout, directions, placement in the program and who to contact if there’s a problem. I need to know if you’re on a panel or the keynoter and the time of day. It matters if you’re the speaker after lunch or the last one of the day.

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samples-hr-toolkithuman resources projects

I enjoy working on all sorts of human resources and employee communications projects. I know that the most effective employee and human resources communications are straightforward and clear so everyone in the organization understands and knows where they fit. Every communication must reflect and reinforce your company’s values, goals and culture. Although it’s important to communicate all the time with everyone, it’s super important to over communicate during particularly stressful times.

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Sandra Sanchez, Director, Office of the Undersecretary, US Department of Transportation

Nancy’s personality and broad knowledge set her apart. She’s reliable and professional and helped me create a first-rate executive communications organization. I recommend her in a heartbeat. She’s enthusiastic, brilliant, funny and honest.

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Barbara Ford, Family Therapist

You will spend whatever time it takes to make a project as perfect as you can without cutting corners. You study a situation until you understand what the client really wants, and then you figure out the best way to make that possible. I always end up with the best damn product I could afford […]

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Linda Watson, Principal, Watson Interior Design

I have gotten jobs from the website and printed materials Nancy wrote for me. Because of her copy, clients know what to expect from me and how we will work together. I hire Nancy whenever I’m faced with a new marketing challenge. Her ideas are fresh. Her approach is unexpected and effective. She simplifies concepts […]

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Don Eastburn, Principal, Don Eastburn & Associates

You are a killer writer, very creative with a talent to communicate. You’re able to put highly technical information into laymen’s language. Your copy is engaging and to the point. You always work within my budgets and you make me look good.

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Karen Valliant, Marketing Communications Professional

I’ve never found another person who has your ability to distill an idea to its simplest form and then describe it as elegantly as you do. Your writing is easy to understand and always beautiful. I also enjoy the collaborative process with you, and I think you are a great creative partner. I would hire […]

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Donna Miller, President, Executive Resource Center

I trust you. I know I can absolutely count on you. You always deliver a high quality job, and I get more than I paid for. I ask for A and you give me A, B and C. You’re willing to work long hours and do whatever it takes to get the job done. You […]

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Rebecca Christy, Co-founder, Healing Foundations

Nancy is incredibly patient and focused. I felt safe saying anything to her. She digs in her heels until she figures out everything she needs to know. She’s not afraid to talk to anyone, has a kind and gracious manner and makes everything sound positive. With Nancy’s help, our message is presented eloquently and clearly.

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Gary Carpenter, Executive Director, National Reining Horse Association

I hired you and kept hiring and recommending you because you have a very flexible writing style that you tailor to create just the right voice for any piece. You are not only very talented but also very adaptable. I mostly used your writing services, which is only the tip of the Solomon iceberg.

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Lisa Alzarez, Co-founder, Healing Foundations

You helped me clarify my business objectives and presented my work professionally. You’re smart, energetic, warm, enthusiastic, savvy, funny and easy to talk to.

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Beth Cohen, Patient Advocate

Nancy listened to me and asked the right questions. She created exactly what I was looking for. The quality of her work made me look smart and very professional. Nancy’s a great writer, extremely creative, intelligent and outspoken. She’s dedicated to meeting her client’s needs and becomes a partner in the process.

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