OK, you’ve finally decided to create/update your website/brochure/business card/sales sheet/whatever. Maybe you’ve already contacted someone like me – or even me – to help you.
You can save a lot of time – and therefore money – by answering the following initial questions before your next meeting/phone call/Skype session/email exchange with your copywriter.
1. What do you need and why?
2. Who do you want to reach and why?
3. What do you want people to do?
4. What do they need to know to do it?
5. How soon do you need it?
6. What’s your budget?
There will be more questions, believe me. But start with these.